REFORGED PROJECT DETAILS
Reforged Strength and Fitness in association with "The GYM - Newry trains all clients in a state of the art facility with brand new strength and conditioning area.
I was asked to create a brand that conveyed a sense of reforging your body. Reforged is not exclusive to men so it was important that the logo showed that we are reaching out to the female audience as well. One thing that kept creeping into the project scope was a medieval theme and Game of Thrones etc. so there is a kind of broken, medieval style to the logo but with a modern twist.
The logo and barbell are broken and the people you see are rebuilding or "reforging" their body. This is a vital point to the brand identity of Reforged Strength and Fitness.