MCPARLAND CONSULTANCY PROJECT DETAILS
I was approached by McParland Consultancy to create a new brand identity for the business. They were not happy with what they currently had in place, "it doesn't look professional enough for the type of business we are in" to quote my client. My first thought when undertaking the re-branding was that the business needed to look as professional as the processes used for the high calibre of their already impressive client base.
Keeping it professional, inviting and easy on the eye were the 3 main points in our brief. The business is ultimately a professional service but rather than giving an impression of complete seriousness, I wanted the business to be seen as one that conveys an "easy to work with" persona. In the end, the re-branding project and the responsive website reflects this well I believe.