PRO-PERFORMANCE SUPPLEMENTS PROJECT DETAILS
I was approached by Eddie from Pro-Performance Fitness to create a logo for an expansion of his business. Eddie has a built a strong reputation in the fitness industry and it was important to portray that in the visual branding for this project. Adding to his already thriving Pro-Performance Fitness brand, I wanted to create a clean, professional and effective brand image which shows excellence and performance as our key messages. By keeping this in mind, we created simple and striking and above all, functional logo.
I wanted to create a visually appealing brand identity for Pro-Performance Supplements. Generic branding is not an option when it comes to standing out from the crowd, at least not with McCabe Graphics anyway. Image is very important and when it comes to your business, it is especially important. Attracting the right clients is a fundamental ingredient in the success of your business. In this business, Eddie creates champions in their respective sports. He gave me his complete trust in creating a logo that expressed his standard of excellence and performance which he emulates through his clients. We needed to reflect that in his brand identity.
Keeping it simple does not devalue your business or brand. I do believe that less is more and a 'clean' style will always be appealing when it comes to Graphic Design. Look at the most famous of brands/logos and you will notice they all have this in common, they are simple!